Marketing Audit
Know exactly where you stand before you commit to anything.
Most Acumatica VARs and ISVs who come to us have been doing some marketing — a website, maybe some content, possibly an agency relationship that didn't quite deliver. They're not starting from zero. They just don't have a clear picture of what's actually working, what's being wasted, and what the highest-leverage next move is. That's what a marketing audit gives you.
What The Audit Covers
We look at your current marketing across the areas that matter most for the Acumatica channel: your website and SEO foundation, your messaging and positioning relative to how VARs or ISVs actually differentiate in this ecosystem, your content and whether it maps to how buyers actually search, your competitive presence, and your overall marketing infrastructure relative to where you want to go.
The output is a clear, specific picture of where you are — not a generic 50-page report full of boilerplate recommendations, but a focused assessment of what's holding you back and what to do about it, in priority order.
What You Get
Two dialogue-based workshops where we get under the hood of your current marketing. A written assessment covering your messaging, positioning, content, SEO, and competitive presence. Specific, prioritized recommendations for what to fix, what to build, and what to deprioritize. And a clear path forward — whether that's our managed marketing services program, a targeted custom marketing services engagement, or a self-implementation roadmap if you'd rather own the execution internally.
Who It's For
A marketing audit is the right starting point if you've been investing in marketing but aren't seeing the results you expected, if you're about to make a significant marketing investment and want to make sure you're pointing it in the right direction, or if you're evaluating marketing partners and want an objective baseline before committing. It's also the right first step for VARs or ISVs who are new to structured marketing and don't know where to begin.
Not sure what a full marketing program looks like for your business? Our VAR Marketing and ISV Marketing pages break down the channels, timeline, and what to expect before you commit to anything.
Why Full Stack Marketing
Our audits are built around how the Acumatica channel actually works — not a generic B2B framework applied to your situation. We know what strong VAR marketing looks like, what ISV partner marketing requires, and what gaps are most common for channel partners at different stages. We're part of Technology Leader Companies alongside Presales Leader and Business Consulting Leader — which means the perspective we bring to your audit reflects the full picture of how VARs and ISVs grow in this ecosystem, not just the marketing piece of it.
Ready to get a clear picture? Book a call and we'll walk you through what the audit covers and whether it's the right starting point for you.
FAQs
What does the Marketing Audit actually cover?
1
We look at your current marketing across the areas that matter most for the Acumatica channel — your website and SEO foundation, your messaging and positioning, your content and whether it maps to how buyers actually search, your competitive presence, and your overall marketing infrastructure relative to where you want to go. The output is a prioritized assessment of what's working, what isn't, and what to do about it.
How long does the audit take?
2
The process runs through two dialogue-based workshops where we get under the hood of your current marketing. From there we synthesize and deliver a written assessment with specific, prioritized recommendations. The full process typically takes two to three weeks from kickoff to delivery.
What do I get at the end?
3
A written assessment covering your messaging, positioning, content, SEO, and competitive presence — with specific recommendations in priority order. Not a generic report full of boilerplate, but a focused view of the highest-leverage moves for your specific situation in the Acumatica channel.
Do I have to work with Full Stack Marketing after the audit?
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No. The audit is designed to be actionable whether you implement it yourself or partner with us. Some clients use the deliverables to self-implement. Others use it as the starting point for a managed marketing or custom marketing engagement. That decision is yours after you see the output.
Who should do a Marketing Audit before anything else?
5
A marketing audit is the right starting point if you've been investing in marketing but aren't seeing the results you expected, if you're about to make a significant marketing investment and want to make sure you're pointing it in the right direction, or if you're evaluating marketing partners and want an objective baseline first. It's also the right first step for VARs or ISVs who are new to structured marketing and don't know where to begin.